We are living in the age where technology has clearly shown itself to be something much greater than a short-term fad. Staking claim over a portion of our everyday lives, technology has embedded itself not only in our lives, but also in the economy. The internet is the producer of many online millionaires and success stories. Leveraging technology and the internet is now key to helping your business grow. Here are three ways you can leverage these powerful tools to reach the masses.
With sponsored posts, call to action buttons, and algorithms, social media sites are no longer just for recreational and social use. Social platforms like Facebook, Instagram, LinkedIn, and Twitter are great avenues to promote your business, services, and products. Social media also helps ensure the consumer remembers you. Use these tools regularly to educate your followers on the industries latest news, showcase products (new and current) and sales, and target new customers and clients.
Send Out Newsletters
Customer satisfaction and repeat business are targets for any business, large or small. Take advantage of utilizing newsletters to stay connected to current customers and clients. Newsletters are great for sending out company updates on products, services and company changes; thank you, happy birthday, and sale notices; and coupons, discounts, and free items. When sending out newsletters, be mindful to not bombard your customers’ inbox with too many emails. Our recommended amount is 1-2 a week.
Celebrate Successes Publicly
Did your company or an employee receive an award? Did you exceed annual goals? Is the company or an employee doing something great in the community? If so, then let people know! Sending out press releases for success is a great way to let the news, the community, and your customers or clients know what’s going on with the business. Earned media attention is also a great way to reach potential clients. The great thing about a press release is that it only takes a few minutes to draft and is free to send out. So why not take advantage of the opportunity to have free advertising and publicity?
Charity Marcus | CEO & Chief Consultant at Avenu Consulting | About Avenu Consulting is a boutique consulting firm specializing in public relations, political consulting, business & nonprofit development, and government relations. All services are provided with a unique strategy in mind. For more information, visit us online at www.avenuconsulting.com, or contact us at 918-943-0514 or [email protected]